The Capture Stage
LeadPath
Every form you already use captures leads. But do you know which ones to chase first?
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The Leads Are There. The Clarity Isn’t.
You’ve built the forms. You’ve got the traffic. Enquiries are coming in. But they’re landing in a messy inbox, unprioritised and unactioned.
Some of those enquiries are hot. Some are just browsing. And right now, you can’t tell the difference fast enough—so the hot ones go cold while you’re replying to the wrong people.
LeadPath changes that in seconds.
Imagine This
A potential client fills in the contact form on your WordPress site. They mention they need a solution within two weeks and their budget is “£5,000–£10,000.”
Another enquiry arrives from someone asking a general question. No timeline. No budget. Just curiosity.
Both emails land in your inbox within minutes of each other. Which one do you answer first?
LeadPath already knows. It scored both leads the moment they arrived—based on signals you control—and sent the hot one straight to the top of your list with a deadline attached. You didn’t have to guess. You just had to act.
What Makes LeadPath Different
Transparent Scoring
Every lead gets a 0–100 score based on rules you set. See exactly why a lead scored what it did. No black box, no mystery.
Works With What You Have
WordPress, Zapier, Jotform, Gravity Forms—if your form can send a webhook, it can feed LeadPath. No new tools to learn.
Routed in Seconds
Hot leads are assigned to the right person automatically, with Slack and email alerts. No more “who’s taking this one?”
Part of the Marketing Approved Toolkit
LeadPath handles the Capture stage. But the toolkit also includes:
Learn the full system with the free Bridge Method manual.