The Score Stage
LeadPath — Score Every Lead, Chase the Right Ones First
Every form you already use captures leads. LeadPath tells you which ones to chase first — and why.
14-day free trial. Cancel anytime. From £19/month.
The Leads Are There. The Clarity Isn’t.
You’ve built the forms. You’ve got the traffic. Enquiries are coming in. But they’re landing in a messy inbox, unprioritised, and every reply you send is a guess.
Some of those enquiries are ready to buy. Some are just browsing. And right now you can’t tell the difference fast enough — so the hot ones go cold while you’re replying to the wrong people.
That’s not a marketing problem. It’s a lead management problem — and it’s one of the most expensive problems a growing business has.
Imagine This
A potential client fills in the contact form on your WordPress site. They mention they need a solution within two weeks and their budget is £5,000–£10,000.
Another enquiry arrives from someone asking a general question. No timeline. No budget. Just curiosity.
Both emails land in your inbox within minutes of each other. Which one do you answer first?
LeadPath already knows. It scored both leads the moment they arrived — based on the signals you told it to look for — and put the hot one at the top of your list with a follow-up deadline attached. You didn’t have to guess. You just had to act.
What Makes LeadPath Different
Deterministic, Not GuessedEvery lead gets a 0–100 score based on rules you set. See exactly why it scored what it did. Same inputs, same score, every time. No black box, no mystery. |
Works With What You HaveWordPress, Zapier, Jotform, Gravity Forms, B2B Forms — if your form can send a webhook, it can feed LeadPath. No new tools to learn, no migration to plan. |
Routed in SecondsHot leads are assigned to the right person automatically, with Slack and email alerts. No more “who’s taking this one?” No more leads slipping through the cracks. |
Try LeadPath Free
14-day free trial. Cancel anytime. From £19/month.
Built for the Score Stage
LeadPath sits between your forms and your CRM. It receives every enquiry, scores it against your rules, enriches it where it can, and routes it to the right place — a clean dashboard, Pipedrive, Zoho, or any endpoint that accepts a post.
Feed it from B2B Forms and the score gets sharper — because intent questions give LeadPath more to work with than a name and an email ever could. But it works with any form you already use.
The rules are yours. The weights are yours. Change a rule, and every new lead is scored differently from that moment on. You’re never at the mercy of a system you can’t adjust.
Part of the Marketing Approved Toolkit
LeadPath handles the Score stage. But the toolkit also includes:
Learn the full system with the free Bridge Method manual.
Stop Losing Leads to Slow Replies
Score every enquiry the moment it arrives. Know exactly who to chase first. Free for 14 days — no card required.